Privacy Policy

Last updated: May 15, 2026

Route Forty (“we,” “our,” or “us”) values your privacy and is committed to protecting your personal data. This Privacy Policy describes how we collect, use, disclose, and protect your information when you visit our website (the “Site”).

Please read this policy carefully. By using our Site, you consent to the practices described here. If you do not agree, please do not use the Site.

1. Information We Collect

We may collect and process the following types of information:

a. Personal Data

Information you voluntarily provide to us, such as:

• Name
• Email address
• Phone number
• Company name
• Any other details you choose to provide via forms or communication

b. Automatically Collected Data

When you visit our Site, we automatically collect:

• IP address and device information
• Browser type and version
• Pages visited and time spent
• Referring URLs
• Cookies and tracking data (see Section 4)

c. Cookies & Tracking Technologies

We use cookies, pixels, and similar tracking technologies to analyze traffic, personalize content, and improve user experience. You can manage your cookie preferences through your browser settings.

2. How We Use Your Information

We process your personal data for the following purposes:

• To operate, maintain, and improve the Site
• To provide requested services or respond to inquiries
• To send newsletters, updates, and promotional content (with your consent)
• To monitor usage and analyze trends
• To comply with legal obligations
• To prevent fraud or misuse of our Site

3. Legal Bases for Processing (GDPR)

If you are located in the EEA, UK, or Switzerland, we only process your personal data under one or more of the following legal bases:

• Consent: When you provide consent (e.g., subscribing to a newsletter).
• Contract: To perform a contract or provide requested services.
• Legal Obligation: To comply with applicable laws and regulations.
• Legitimate Interests: For business purposes that do not override your privacy rights (e.g., improving our Site).

4. Sharing Your Information

We do not sell your personal data. We may share it with:

• Service providers who perform services on our behalf (e.g., hosting, analytics, email delivery).
• Legal authorities when required to comply with legal obligations or protect our rights.
• Business partners in connection with a merger, sale, or acquisition.

5. Your Rights (GDPR & CCPA/CPRA)

Depending on where you live, you may have the following rights regarding your personal data:

Under GDPR (EU/UK):

• Access – Request a copy of the data we hold about you.
• Rectification – Request correction of inaccurate data.
• Erasure – Request deletion of your data (“right to be forgotten”).
• Restriction – Request restriction of data processing.
• Portability – Request transfer of your data to another provider.
• Objection – Object to processing based on legitimate interests or for marketing purposes.
• Withdraw Consent – Withdraw previously given consent at any time.

Under CCPA/CPRA (California):

• Right to Know – Request details about what personal data we collect, use, and share.
• Right to Delete – Request deletion of your personal information.
• Right to Opt-Out – Request that we do not sell or share your personal information.
• Right to Non-Discrimination – We will not discriminate against you for exercising your rights.

You can exercise these rights by contacting us at info@liveatrouteforty.com. We will respond within the timeframes required by law.

6. “Do Not Sell or Share My Personal Information” (California)

We do not sell personal information as defined under the CCPA. However, certain third-party tools we use (like analytics or advertising partners) may involve data sharing. You may opt out of these by clicking the “Do Not Sell or Share My Personal Information” link in our footer or by contacting us directly.

7. Data Retention

We retain personal data only as long as necessary for the purposes described in this policy or as required by law. When no longer needed, we securely delete or anonymize your information.

8. Data Transfers (International Users)

If you are accessing the Site from outside the United States, please note that your information may be transferred to, stored, and processed in the U.S. or other jurisdictions. We ensure appropriate safeguards (such as Standard Contractual Clauses under GDPR) are in place when transferring data internationally.

9. Security of Your Information

We implement reasonable technical and organizational measures to protect your information. However, no online service is completely secure, and we cannot guarantee absolute security.

10. Children’s Privacy

Our Site is not intended for children under 13. We do not knowingly collect data from children. If we learn that we have collected data from a minor without parental consent, we will delete it promptly.

11. Third-Party Websites and Services

Our Site may contain links to other websites. We are not responsible for the content or privacy practices of those sites. We encourage you to read their privacy policies.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with a new “Last Updated” date. Continued use of the Site means you accept the updated policy.

13. Contact Us

If you have questions or requests related to this Privacy Policy, please contact us at:

Route Forty
Email: info@liveatrouteforty.com